Web Survey Bibliography
Previous studies suggest different response format ariations (e.g., order of response options) produce different effects in different cultures. In addition, there are cultural variations in the use of extreme response options and acquiescence. Combined, these effects could produce quite different distributions when comparing results of satisfaction measures across countries. This study investigates the effects of horizontally flipping response scales in online consumer surveys across three different countries, China (n=1896), Japan (n=1222), and the United States (n=3673). Given the strong left-right orientation in Western societies, we expected stronger effects for the U.S. than for China and Japan. Users who opted into a survey linked from the Google Maps interface were presented with either one of two seven-point satisfaction ratings; ‗extremely satisfied‘ to ‗extremely dissatisfied‘ or ‗extremely dissatisfied‘ to ‗extremely satisfied.‘ Findings point to a higher selection rate for the first response options across all three countries, yielding higher rates of satisfaction when the positive response is presented first. The effect on the negative end of the scale (‗extremely dissatisfied‘) appears to be similar across all three countries. However, in China and Japan the effect of response order is also apparent on the positive end of the scale (‗extremely satisfied‘), while the effect in the U.S. is considerably smaller. We report on the detailed results and discuss the implications for conducting cross-national or cross-cultural research.
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Web survey bibliography (4086)
- Comparing Numeric and Text Open-End Responses in Mail and Web Surveys.; 2011; Olson, K., Smyth, J.
- Effects of Response Formats when Measuring Attitudes in Consumer Web Surveys Across Markets.; 2011; Couper, M. P., Nunge, E.
- Re-Examining the Validity of Different Survey Modes for Measuring Public Opinion in the U.S.: Findings...; 2011; Ansolabehere, S., Fraga, B., Schaffner, B. F.
- How to Survey All 14 000 Swedish Local Political Representatives And Get 10 000 Responses.; 2011; Gilljam, M., Granberg, D., Holm, B., Persson, M.
- Measuring User Satisfaction in the Lab: Questionnaire Mode, Physical Location, and Social Presence Concerns...; 2011; Jans, M., Romano, J. C., Ashenfelter, K. T., Krosnick, J. A.
- Interactive interventions in web surveys can increase response accuracy.; 2011; Conrad, F. G.
- Impact on Data Quality of Making Incentives Salient in Web Survey Invitations.; 2011; Zhang, Che.
- Effects of Mode and Incentives on Response Rates, Costs, and Response Quality in a Mixed Mode Survey...; 2011; Stevenson, J., Dykema, J., Kniss, C., Black, P., Moberg, P.
- Effects of Differential Incentives on Response Rates in Four Countries for a Web-based Follow Up Survey...; 2011; McSpurren, K.
- Completing Web Surveys on Cell-enabled iPads.; 2011; Dayton, J., Driscoll, H.
- The Social Aspect of the Digital Divide; 2011; Johnson, E. P.
- Which Technologies Do Respondents Use in Online Surveys – An International Comparison?; 2011; Kaczmirek, L., Behr, D., Bandilla, W.
- Matrix Questionnaire Design to Reduce Measurement Error; 2011; Peytchev, A., Peytcheva, E.
- Race-of-Virtual-Interviewer Effects; 2011; Conrad, F. G., Schober, M. F., Nielsen, D.
- Which Web Survey Respondents Are Most Likely to Click for Clarification?; 2011; Coiner, T., Schober, M. F., Conrad, F. G.
- Providing Clarifying Instructions in a Web Survey; 2011; Redline, C. D.
- Does social desirability compromise self-reports of physical activity in web-based research?; 2011; Crutzen, R., Goeritz, A.
- Use of new technologies in social research: Self-administered mobile surveys; 2011; Bosnjak, M.
- An Alternative to the Response Rate for Measuring a Survey's Realization of the Target Population; 2011; Skalland, B.
- Should I Stay or Should I go: The Effects of Progress Feedback, Promised Task Duration, and Length of...; 2011; Yan, T., Conrad, F. G., Tourangeau, R., Couper, M. P.
- Internet-Based Follow-Up Questionnaire for Measuring Patient-Reported Outcome after Total Hip Replacement...; 2011; Rolfson, O., Salomonsson, R., Garellick, G., Dahlberg, L. E.
- Nonresponse in Web Surveys ; 2011; Lozar Manfreda, K., Berzelak, N., Vehovar, V.
- Kids' Life and Times: using an Internet survey to measure children's health-related quality...; 2011; Lloyd, K.
- Features of the Z-scoring method in graphical two-dimensional web surveys: the case of ZEF; 2011; Selkaelae, A., Ronkainen, S., Alasaarela, E.
- Can Verbal Instructions Counteract Visual Context Effects in Web Surveys?; 2011; Toepoel, V., Couper, M. P.
- Can Internet surveys help us understanding allergic disorders? – results from a large survey in...; 2011; Kalogeromitros, D., Psaltopoulou, T., Makris, M., Koti, I., Chliva, C., Stefanadi, E., Hatziagelaki,...
- Development and Pilot Testing of an Internet-Based Survey Instrument to Measure the Alcohol Brand Preferences...; 2011; Siegel, M., DiLoreto, J., Johnson, An., Fortunato, E. K., DeJong, W.
- Can web surveys provide an adequate alternative to phone and face to face surveys?; 2011; Bethlehem, J.
- Online qualitative approaches: an appraisal; 2011; Parker, Ke.
- E-survey (surveys based on e-mail & web) Analysis and identification of cold responsive proteins in...; 2011; Sodabeh, J.-G., Ferdous, R.-J., Lello, Z., Ghasem, K., Ghasem, H. S., Gholipoori, A., Siroos, M., Sajjad...
- Development of a web-based survey system for evaluating affective satisfaction ; 2011; Cho, Y., Han, S. H., Kang, S., Park, J.
- Nonresponse Error, Measurement Error, And Mode Of Data Collection: Tradeoffs in a Multi-mode Survey...; 2011; Sakshaug, J. W., Yan, T., Tourangeau, R.
- A Method for Evaluating Mode Effects in Mixed-mode Surveys; 2011; Vannieuwenhuyze, J., Loosveldt, G., Molenberghs, G.
- Handle with Care: The Impact of Using Java Applets in Web-Based Studies on Dropout and Sample Composition...; 2011; Stieger, S., Goeritz, A., Voracek, M.
- An overview of Internet-based surveys in hospitality and tourism journals; 2011; Hung, K., Law, R.
- Factorial trial found mixed evidence of effects of pre-notification and pleading on response to Web-...; 2011; Felix, L. M., Burchett, H. E., Edwards, P. J.
- Testing for measurement equivalence of human values across online and paper-and-pencil surveys; 2011; Davidov, E., Depner, F.
- Measuring Political Knowledge in Telephone and Web Surveys: A Cross-National Comparison; 2011; Strabac, Z., Aalberg, T.
- IVR and web administration in structured interviews utilizing rating scales: exploring the role of motivation...; 2011; Yang, Y., Callegaro, M., Bhola, D. S., Dillman, D. A.
- Social and Behavioral Research and the Internet: Advances in Applied Methods and Research Strategies; 2011; Das, M., Ester, P., Kaczmirek, L.
- Mode and Context Effects in Measuring Household Assets; 2011; van Soest, A., Kapteyn, A.
- Running experiments on Amazon Mechanical Turk; 2010; Paolacci, G., Chandler, J., Ipeirotis, P. G.
- Making Good Use of Survey Paradata; 2010; Lynn, P., Nicolaas, G.
- Questionnaire Length, Fatigue Effects and Response Quality Revisited; 2010; Cape, P. J.
- Preventing Satisficing in Online Surveys: A “Kapcha” to Ensure Higher Quality Data...; 2010; Chandler, D., Kapelner, A.
- Game on; 2010; Ewing, T.
- Respondent Engagement: How Much Does it Matter?; 2010
- The Internet and Social Inequalities; 2010; Mannon, S.E.; Witte, J. C.
- Need to Improve Routine HIV Testing of U.S. Veterans in Care: Results of an Internet Survey; 2010; Valdiserri, R. O., Nazi, K., McInnes, D. K., Ross, D., Kinsinger, L.
- The Prevalence of Chronic Pain in United States Adults: Results of an Internet-Based Survey; 2010; Johannes, C. B., Le, T. K., Zhou, X., Johnston, J. A., Dworkin, R. H.